The Meyler Campbell Annual Lecture 2012

What Can Businesses Learn from Sports Coaching?

Participants find out at the 8th Meyler Campbell Annual Lecture

Seven Key Principles to Success Outlined in Lecture – Authenticity, Trust, Control, Motivation, Client Needs, Peaking at the Right Time, and Knowing When to Say Nothing

“What can business and business coaching learn from sports coaching,” this was the key question addressed at the 2012 Meyler Campbell Annual Lecture, delivered by Dr. Simon Jenkins, Principal Lecturer in Sports Coaching from the Carnegie Faculty at Leeds Metropolitan University.

In his address, Simon looked at the seven ways in which coaches can get the best from athletes and how these might be applied to business coaching. These seven key principles related to authenticity, trust, controlling the controllable, motivation, meeting a client or athlete’s needs, peaking at the right time, and the importance of being non-directive.

The lecture was followed by a general discussion which involved a distinguished panel including Dick Tyler, Senior Partner of CMS Cameron McKenna LLP and a three times Cambridge Blue for Rugby; Juan Coto, European HR Director of CH2M HILL and a former tennis player for Spain; and Meyler Campbell founder, Anne Scoular.

Comments which came out of the panel discussion included:

“For a long time I have felt there to be a gap between the world of leadership coaching and high-performance sport,” said Meyler Campbell Founder, Anne Scoular. “We quietly know something about it but are missing having it as part of our toolkit.”

“This year’s lecture has helped plug that gap and we are delighted that Simon has been able to enlighten us and fulfil the annual lecture’s brief of bringing in a world-expert in a related field to help shake up ours. There’s also no better timing than for this to take place during Olympic Year when the whole of the country have been inspired by our nation’s athletes.”

The 2012 Meyler Campbell Annual Lecture introduced by Stephen Newton who, in his summing up remarks, thanked Simon for a “fascinating lecture.”

“What we have learned today is that winning is an outcome of three things – belief, preparation and a strong work ethic. There is much we can learn in the business world from this as well as the linkages to positive psychology. If we are able to enhance our expectations of ourselves and enable clients to enhance their expectations of themselves, then we can both become better performers. Thank you Simon for a fascinating lecture.”


About Dr Simon Jenkins

Dr Simon Jenkins has pioneered bridging the worlds of high performance sport, and business/leadership coaching. He founded the Annual Review of High Performance Coaching and Consulting, (ARHPCC) an international, peer-reviewed, scholarly journal focused on the transfer of knowledge and skills from sport to business and vice versa, especially with regard to “communication, motivation, leadership, talent identification and management, team building, organisational behaviour, and performance psychology”. Both sides had rich insights, research, and practitioner experience - but until ARHPCC there was a vast gulf between them, both knowing almost nothing about the other. The first 2009 issue devoted 80 pages to the GROW model including 11 expert commentaries capturing the history of the tool, and deeply debating its usage. In 2010 the theme was “What executive coaching could do for football”, and in 2011, “Coaching philosophy: eclecticism and positivity”.

Following a First-Class Honours Degree in Sports Science through the Council for National Academic Awards (CNAA), Simon earned a Doctorate in Experimental Psychology from the University of Oxford (1994) based on research carried out with players on the PGA European Tour. The title of his thesis was “Conscious and Unconscious Control in Highly Learned Motor Actions”. As a competitive golfer, Simon was an Oxford University Golf Blue (1990-1992) and assisted in coaching of the Oxford University team for the annual match against Cambridge University (1993-2001) with a win/loss record of 7/2.

Currently Principal Lecturer in Sports Coaching in the Carnegie Faculty at Leeds Metropolitan University, Simon is also the author of Sports Science Handbook: The Essential Guide to Kinesiology, Sport and Exercise Science.

About Meyler Campbell

Meyler Campbell (www.meylercampbell.com) trains and develops senior business people to coach in demanding contexts through its fully accredited Business Coach Programme. Meyler Campbell also hosts Europe’s most dynamic learning community for business coaches and leaders.

This is the eighth Meyler Campbell Annual Lecture, an opportunity for business coaches to listen to new thinking by a world expert from a related field.

Past speakers include:

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